Friday, February 7, 2014

2013 Android 51% US smartphones


comScore: Apple ends 2013 with 41.8% US smartphone share, Samsung hits 26.1%; Android back to losing share

The latest data comes from comScore,
which regularly surveys mobile subscribers in the US. 
While Samsung has managed to gain more share than Apple in
May, June, July, September, October, and November,
the two tied for the holiday month.
Apple’s gains are based on the arrival of the 
iPhone 5s and iPhone 5c
and the lack of the 
Samsung Galaxy S5 ... 


Top Smartphone OEMs
3 Month Avg. Ending Dec. 2013 vs. 3 Month Avg. Ending Sep. 2013
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Sep-13Dec-13Point Change
Total Mobile Subscribers100.0%100.0%N/A
Apple40.6%41.8%1.2
Samsung24.9%26.1%1.2
Motorola6.8%6.7%-0.1
LG6.6%6.6%0.0
HTC7.1%5.7%-1.4

Top Smartphone Platforms
3 Month Avg. Ending Dec. 2013 vs. 3 Month Avg. Ending Sep. 2013
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Sep-13Dec-13Point Change
Total Smartphone Subscribers100.0%100.0%N/A
Android51.8%51.5%-0.3
Apple40.6%41.8%1.2
BlackBerry3.8%3.4%-0.4
Microsoft3.3%3.1%-0.2
Symbian0.3%0.2%-0.1

Google is still dominating, even with Apple’s steady gains.
Android lost share most months in 2013,
though in October and November it regained some share.
December was, however, back in the red ... 

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