Intel is most enthusiastic about Smart TV. That's the Internet-enabled television platform co-developed with Google, Sony, and Logitech.
For years, there have been processors inside televisions and appliances. The difference today is that embedded computing on the consumer front is poised for a major expansion.
That's because consumer embedded apps like TVs, washing machines, and coffee makers are doing what desktop PCs did back in the 1990s -- they're transitioning from standalone bricks into Web-connected appliances. This is pretty simple technically but also profound in terms of market impact. We're talking about millions of televisions, cars, etc ...